Website traffic (or the number of visitors to your website) is important because the number of visitors equals the number of opportunities you have to add new customers. The number of visitors to your website becomes the number of opportunities your business has to share its brand, to give an impression, to build a relationship. The more traffic to your website, the more opportunities you have to generate qualified leads, to nurture and help solve their problem and ultimately sell your product or service, gain a new customer or client, and continue to grow your business.
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