Keywords are almost inseparable from Search Engine Optimization (SEO). They are the ones that determine the success or failure of an SEO marketing strategy.
In order to succeed in SEO marketing, you need to know the different types of keywords commonly used.
Different keywords serve different purposes. For instance, if you are targeting a sports audience, then you should use keywords related to sports. Your blog content should, therefore, be rich with appropriate keywords.
Using keywords to target a specific audience is the secret of a successful SEO strategy. That’s why it is important to know the different types of keywords available.
Different Types of SEO keywords
1. Short-tailed keywords
Also referred to as the head key, short-tailed keywords made of three words or less. They are mostly used by users when searching for information online. That explains why it is difficult for the specific search intention for short-tailed words. They are scattered all over.
2. Long-tailed keywords
Unlike short-tailed keywords, long-tailed keywords are more specific. They contain three words or more. They also have a lesser search volume than short-tailed keywords. This is advantageous because there is less competition.
The good thing about long-tailed keywords is that you can easily tell the intention of the person searching for them. Besides, when users use long-tailed keywords, they are often ready to place an order.
3. Short-term fresh keywords
These are keywords that are trending. For example, when a new movie has just been released – many people tend to search keywords related to that particular movie. The advantage of using short-term fresh keywords is that you can ride with current news and attract a new audience.
4. Product-defining keyword
These are keywords that describe a certain product. Anyone using a product-defining keyword is searching for something specific. It also means a user is at the initial stages of purchasing your product.
5. Long-term evergreen keyword
Just like the name suggests, evergreen keywords are those that are always relevant. There might be a fluctuation in search volume from time to time – but there won’t be drastic changes.
This means that you can publish something today and be sure that people will still search for it even after two years.
6. Geo-targeting keywords
It is possible to use keywords to target a specific city, neighborhood, country, or state through a technique called geo-targeting. This strategy works best for small businesses that want to focus on relevant and local customers.
7. Customer-defining keywords
Keywords can also be used to target specific customers. For example, you can profile them in terms of age, gender, locality, and any other details. The more information you have about your customers, the better for you.
How to choose keywords for web content
The first and important step in implementing an SEO strategy is knowing how to choose the right keywords. There are many types of keywords – but if you are not able to decide which ones are appropriate for your business, then you are bound to fail. You need to write content for your website that is relevant to a specific audience. Let’s look at the following tips suggested by Noria, a digital marketing agency in Thailand, to help skyrocket your digital marketing campaigns.
SEO approaches require creativity. If you already understand your niche, then coming up with the right keywords won’t be a problem. Start by generating at least 10 keywords related to your business. You can use a spreadsheet to create your list – since most SEO tools allow export of data in CVS or excel form After that, identify niche phrases closely related to those keywords.
2. Use Google Keyword Planner
This will help you to understand and get a clear analysis of the existing competition, search volume, and the proposed bid price.
3. Take a look at your own website
Research and study analytics from your website to find out keywords that people are already using to find you.
4. Use other channels
For example, Quora is one of the great websites to find out the exact keywords people are using to search your services or products.
5. Use of Google Webmasters tools.
Through this, you will be able to know the type of keywords people are using.
Search Engine Optimization (SEO) is one of the most powerful digital marketing strategies. Most businesses have adopted SEO marketing because it’s affordable and effective. All you have to do is find keywords for the website and attract the right audience. Additionally, to improve your website performance for better engagement, choosing web hosting and web design services from Hostnetindia is another thing to consider as they are useful for every range of business for digital marketing.
Patrick Watt is a content writer, writing in several areas, primarily in business growth, value creation, M&A, and finance. Other interests also include content marketing and self-development. Say hi to Patrick on Twitter @patrickwattpat.