Your website is an essential part of your online business. Everybody wants to see and attract more traffic to their website and improve the ranking on search engines.
But after investing a lot of money and time still, the results aren’t satisfactory at all? Did you notice that your competitor has a higher ranking than you? After all the investments and implementation of the latest techniques for your website to generate organic traffic, you still lack one thing, and that is an SEO website audit.
Don’t panic! The answer to your questions is SEO Website Audit. It has been reckoned that there are 5.5 billion searches on Google each day, and your website can generatehigher organic traffic with the right strategies.
Implementing SEO Website Audit is paramount as it can boost your website’s search engines’ rankings and attract more traffic and generate leads.
What Is An SEO Audit?
In a simple understanding, an SEO Audit evaluates, grades, and determines the sites for its visibility in search engine result pages (SERPs).
How does SEO Audit work? This is the most thought-over question and is easy to understand as it gives check and filter every step and shows you the list of things that needs to be repaired or improved to boost your page’s rank and performance.
By doing SEO Website Audit, you can have the performance chart or card of your website. By this, you can make the necessary amendments to improve the ranking and overall visibility to the audience.
4 Things That Should Be Considered Before SEO Auditing A Website
Here I have presented four things that should be considered and set for utmost priority before doing or conducting an SEO audit for your website.
1) You Should Have The Right Tools For SEO Audit
Before kicking off with an audit for your SEO website, you must check for these important tools for conducting an audit. There are plenty of tools for SEO audit, but what I prefer are;
a) Google PageSpeed Insights
PageSpeed Insights (PSI) gives reports on the performance of a website’s page on different devices, and it also provides suggestions and advice on how to improve the speed if you are not satisfied with the results.
Ahrefs is a tool that helps you audit and set your website just like a pro developer. It helps you in improving the traffic ratio. Ahrefs is a multitaskauditor – it checks for Backlinks, do keywords research, analyzes competitors, tracks and reports on organic searches, and audits the site.
c) Google Analytics
By far, the most popular and used analytics software is Google Analytics. It gives services by analyzing detailed and in-depth about the site’s performance and user experience.
d) Google’s Structured Data Testing Tool
Google’s SDTT is another tool that helps brilliantly in auditing and testing different markups on the page and the sources.
e) SERP Simulator
Search Engine Result Pages (SERP) simulator helps the website auditors to see the title tag, URLs, and Meta descriptions.
2) Know The Importance Of Robust Backlinks
Like the name, backlinks are the backbone of your website. They are more important than you could ever imagine. According to Backlinko, studies show that 1 million search results show that backlinks correlate with the website’s ranking more than any other factor.
Before conducting the website’s audit, you must also check for all the backlinks you have associated with the pages and their performance. If your site is running low on links, then you are running the opposite way.
3) Evaluate And Strengthen Technical SEO First
Another step before diving into auditing your SEO website is evaluating the technical SEO first. Substantial things can be monitored with an SEO audit that requires less and sometimes no efforts, only if you are using and implementing the right techniques and tools at the right time.
Some of these tools to evaluate the technical SEO are Screaming Frog SEO Spider, Panda and Penguin algorithm created by Google, Page titles, Meta descriptions, and URLs.
4) Tracking And Eliminating Issues By Crawling
Crawling on your website’s different pages will give you a panorama of even the slightest details. For instance, if you have set your few websites’ pages to ‘no-index,’ it means search engines are not crawling down your page, and you are losing maximum opportunity to improve the ranking of your page.
By running the page crawler, you can track those no-indexed pages and fix the issues. This can be understood with another easy example.
For instance, if you found the result with a 404 error, then it is likely the reason that the search engine is showing the result for the searched term even after the deletion of that URL or may be changed.
4 Things To Do For Better SEO Auditing Of A Website
After checking the things that will be useful in determining the SEO Audit, it is time to select the important factors that you must implement to generate better auditing results usingSEO toolsfor yourwebsite.
1) Create A Mobile-Friendly Website
One step into auditing is to determine whether yoursite is mobile-friendly or not. If your site isn’t a one, then you should modify it.According to a report, 60% of all searches by the users are made on mobile devices, so it is of great significance that your website is optimized for the best results on mobile phones.
Google also ranks higher to those websites that are mobile-friendly as Google also started mobile-first algorithms – with this algorithm, Google uses the mobile version of your website to show the results.
2) Speedup and Optimize the Site
In Google’s top 2020 website’s ranking factors, it was mentioned that the website’s loading speed is a top-ranking factor. Google is continuously monitoring the situation by releasing new updates to make speed more critical that user experience is enhanced.
Remember that if your website’s loading speed isn’t good, then here is what you must do to improve it.Clean up your website’s HTML Code, run a speed test, and optimize the images and infographics.
3) Improvise User Experience (UX)
Have you noticed that search engines are getting smarter every day? Search engines work best for improving user experience.If your user experience is not good, then your search engine ranking will automatically downfall.
But don’t worry as there are countless ways to improve your UX, by matching the colors, use of optimized images and infographics, relevant and updated content, and enhancing web loading pages.
4) Set-Up Keyword Rank Tracking
Tracking the keywords in the SERPs is a tool that worth investing millions in business.
There are tens of thousands of tools that track the keyword ranking, such as SEMrush.
SEMrush helps the websites to find keywords that build the ranking for you.
Improving the website’s ranking on search engines and getting more traffic is totally based on the strategies that you implement on your website. Conducting an audit for SEO website is a great way to determine the errors and eliminate them.
But directly going away on auditing doesn’t do the job. For excellent results, you must go through things to consider and factors to implement for getting the desired results.
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