Optimizing the eCommerce conversion rate is a goal that every e-commerce entrepreneur desires to ace. When someone completes a call to action (CTA) on your website, an eCommerce conversion occurs.
A good conversion rate means that in addition to the total number of visitors, a large percentage of people are taking action to buy your products on your website.
Let’s look at some techniques that can be used to optimize ecommerce conversions. But before that, make sure you are aware of the basic SEO techniques that can help you get there.
So, let’s begin learning.
How To Optimize Ecommerce Conversion?
Here are the ways how you could optimize the eCommerce conversion for the growth of your business.
Install popular marketing tools
The first step is to look for the most popular marketing tools. Once you get your hands on these tools, the next step is to install them.
Google Analytics is one of the marketing tools that helps in tracking the conversion rate of your site. Using the tool, you can easily view statistics on e-commerce business performance, such as transactions, conversion rates, and total sales generated.
Email marketing is one of the best channels to acquire and convert customers. E-commerce email marketing can provide up to 4400% ROI and is one of the best channels to increase e-commerce sales.
Deploy effective call-to-action (CTA)
If you want to achieve more eCommerce conversion, you need to add at least one call to action on your website. The call-to-action can be a product image or button that is prominently placed in an important position to invite people to click.
Proper placement of CTA can increase your e-commerce site conversion rate. If the CTA is a product image, make sure to use high-quality images. There should be clear and concise instructions near the CTA.
Keep in mind that CTA plays a vital role in huge conversion. However, there are certain limitations with respect to the user experience. Only this has to be checked before you make your mind for adding a CTA on your website.
Improve your checkout process
Usually, people leave the shopping cart because of the complicated ordering process. You can solve this problem by simplifying and simplifying the ordering process.
Delete the unnecessary steps so that customers can complete the purchase through a one-way checkout process. On the checkout page, customers should be able to enter credit card details on the website instead of being redirected to a third-party platform.
You can also delete unnecessary fields to help customers complete purchases faster. You may want to allow guests to check out so that they can complete purchases without registering an account with you.
Also, make sure the transaction is safe on the website. It is also one of the factors that contributes to more sales than expected.
Don’t forget the social proof
Having confidence in the brand is a next-level satisfaction and requirement. But some people prefer to reach out to someone who ensures credibility at maximum level.
You may also come across the customers who leave the place because they don’t feel like buying from your site.
You can add social evidence to your website to increase their confidence in your site. When a customer reviews your product, the social proof plugin will display a pop-up window. You can track purchases and downloads through the social proof plugin. It is compatible with different types of platforms, including WordPress and Shopify.
Simplify your product display
Rotation usually reduces your conversion rate. Therefore, it is recommended not to use them on your website.
A carousel showing your products and promotions looks good, but customers pay too much attention. They are also not SEO friendly because they are based on Flash and are more difficult to index by search engines.
Instead, using static images to show the products you offer can help you achieve more effective conversions. Static pictures can get more clicks than carousels.
Free shipping brings smile
Many people find that transportation costs are too high and abandon the shopping cart. Therefore, you can consider providing free shipping with the least amount of purchase.
If you have shipping, please make sure to include it in the shipping page beforehand so that users can easily understand.
Live support is important too
Potential customers want to chat with the support team, so we always recommend installing Live Chat on the website.
Through real-time chat, you can immediately answer all customer questions. Customers don’t have to call the support staff repeatedly for just asking random questions.
Live chat allows the support team to easily guide customers who are confused about purchasing decisions.
Larger the image, better the conversion
If you display a larger image, you are bringing more opportunities to the business. This means you are increasing the conversion rate all by yourself.
People like to see sharp and clear images. Make sure to use high-resolution images. You can provide a 360-degree view of the product for a more realistic viewing experience. Customers always prefer to check every bit of detailing before making the final decision to purchase the product. In this way, a 360-degree view can help you in convincing the customers to buy your product.
Such things also matter in achieving award winning SEO services. If you want to ace conversion, you have to stress on the best practices.
Keep yourself updated on social media
If you want your ecommerce store to be popular, you need to join a social media platform. Social media allows you to communicate with customers about products in a less formal way, like friends.
Your customers can share your brand. When starting a campaign, make sure to set goals you think are successful in social media, such as B. Number of followers, conversions, and visits.
You can evaluate your posts to benefit your followers. You can use certain keywords and hashtags to optimize your posts to increase invisibility.
Even if you reach out to any company like TKDigtials, they will tell you these practices for improving conversion rate on the ecommerce site. The only thing required is the technical skills, experience, and knowledge. When all of these are satisfied, improvements can be made easily.