Click-through rate has been an integral part of Google’s criteria for page rankings. People tend to click through the headlines, which re-direct them to the actual websites. The SEO techniques and algorithms have changed a lot in recent times, and so is the user’s click-through rate as well. Organic click-through-rate is the overall ratio of the number of users who click through on the search results.
Organic CTR is predominantly based on the ranking position of the keyword and also on the URL, tags, and other snippets used. So let us discuss how to improve organic CTR on Google, in this article.
So why is Organic CTR important?
The two main reasons why organic CTR is way important than any other metrics are, Higher is your organic CTR, more traffic your website would face. For example, if the website’s organic CTR is improved from 20 to 40%, your site traffic has doubled than usual. Next is that it is an essential point for SEO ranking.
If your website’s organic CTR is around the expected CTR, then the chances of your website getting positioned higher are high. CTR plays an important role in deciding your website’s AD rank in the search engines. It also helps in scoring a good quality score for your information.
Solutions on how to improve organic CTR on Google?
To begin with, we will see through some of the tested solutions to be implemented while you are building the SEO for your website. Let us explore various sections of your search results and the techniques you can test over every part to upsurge the click-through rate significantly.
Implement structured data – Structuring the data with additional tags can showcase the outline of the information the user is expected to get. They not only make the search result look outstanding, but also make your results stand out than your competitors and promote brand reliability. The “rich-snippets” are the data components on the webpage that enhance the search experience by highlighting appropriate elements using structured data which makes them stand apart.
The structured data provides more correlated search experience to the users and is also capable of breaking the click-through rate.
Schema Usage – Implementing schema on the webpage content enhances the click-through rate by offering a good user experience. Schema ensures to consume more space on the search result page by displaying your information prominently.
Schema groups the content over the search engine in such a way that more appropriate results are displayed. It makes your result look more relevant and specific to the user offering a unique search experience also improves your click-through rate considerably.
Include URLs – URLs are an essential factor to be considered for a search result. It denotes the actual link through which the user is expected to get navigated to and build some trust on the brand considerably. Users get to know beforehand where they will get re-directed to by seeing the search results. This can increase the website’s organic CTR by 10% to 20%.
Meta descriptions are an essential part of a search result is the Meta description part. This provides an overview of the intended search result to the visitor. This also gives you a chance to brief the audience about your website, pushing them to perform a click-through.
So it is of utmost importance to write a persuasive Meta description to improve the organic CTR of the page.
Use rich focused Keywords – The keywords are the epicenter of search results. Using this opportunity, it is vital to highlight the keywords as much as possible. It is also recommended to enrich the keywords and make them as relevant as possible. Keywords should be built in such a way it correlates the visitor’s search intents, which entices them to click through.
All of these tips, as mentioned above on how to improve organic CTR on Google might sound obvious. But the critical point is to research, iterate, and test various techniques continuously.
Also, do not forget to improvise your website now and then and make it look good when the user lands on it. Both the website and the content must be appealing and up-to-date to gain client satisfaction.