Every website is developed to get the traffic and you know that getting a keyword ranked is tough in this competing era. Google is now becoming more complicated for SEO experts to get the website on the peak.
Here is another great platform that is full of viewers, browsers, learners and explorers and you can reach up to them by performing an obvious and inadequate strategy.
Quora is an American question-answer website platform that is convenient freely by anyone by a single click. This social podium was originated in June 2009 by its founder Adam D’Angelo.
Its headquarter is situated in California, the United States, and this website can be used in varying international languages like Hindi, English, German and so on.
If you are looking for a huge traffic resource that no social channel like Quora. It is most trustworthy, easy to use and free. Only a few months of the persistent process can put you six months ahead of your opponents.
Moreover, you have the option to begin the Quora ad campaign. You may be wondered that quora offer you a user-friendly interface to set up a new campaign.
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1. Benefits of The Quora the Most
Before start writing for Quora or planning an impressive strategy for Quora marketing, you should comprehend some gains of Quora that will motivate you to emphasize on bringing traffic strategy.
Get Instant Result
Get started your quora marketing campaign for which you have to pay per results. It is the best way to go ahead when you don’t have time enough to spend on free marketing. Set a budget, go through the Quora marketing tool, schedule your paid campaign and wait for results.
Share Link Free
Another prompt traffic getting way on quora. You constantly publish content on your blog and after clicking on the publish button you look for sharing platforms. Quora has an option that lets you share directly among quora viewers.
Create An Informative Profile
let the world know who you are. People will find and know about yourself by your profile where all the information regarding you will be saved.
Fill all options in the right manner where users can understand everything easily.
Ask a Question
You have doubts then ask directly on this social channel. Rather, you don’t need to wait for answers. You get the option to send invitations to other quora users at the same time. They receive a notification of your request that will insist them to answer immediately.
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But you will be eligible to send such requests to only limited people. Quora will give you access to do this activity many times that might be enough to get the better result.
Source of Trending Topics
Have you written a lot of articles then you might be concerned to find a new one then quora may help you regarding this. Go to the search bar and enter a query to see the result then the right side of the quora bar a question list will be displayed. Go through this list and you must gather trending questions the most.
Show Your Status
This question-answer site offers you one more option where you can react or tell your opinion for an answer. Choose an answer to read and scroll down a little then you will come to know upvote, downvote, and comment sections. Here you can express your view on certain answers or topics. I hope you will find it awesome because humans have emotions and they want to react.
Get the latest notifications on trending topics after subscribing to them. While creating a profile you are asked to select your favorite niches. After creating a profile you can find your desired topics and subscribe to them.
It is the same as you subscribe to a blog to receive the links of the latest posts into your personal Gmail account. So need to visit quora repeatedly, you will be presented with needful information via mail.
2. Now Come to The Point – How to Get the Free Traffic From Quora?
Here are some well-known ways to reveal the tactics to grab potential traffic from quora.
Set-Up your Quora profile
So start your new journey on quora by creating a profile because your profile will represent you on this question answer website. Are you an entrepreneur, teacher, blogger or something else? Don’t hesitate to mention all your achievements on the Quora profile.
It starts from your name or maybe your profile pic. Quora gave you an option where you upload your profile pic that should be 200*200 pixels. You have the right to display a company logo.
Have you published your pic then the time comes to name – Mention your real name which you want to be identified by.. If you are creating a company profile then use your company name.
Below the namespace, you have to fill Credentials option where you can note down a motivational quote that you like rather you add your best success quote that will appear on the top just beneath your name and it will show in large font size.
In Quora profile – In the description, you get more extended space and you can consider it as about us page.
Don’t want to add text here, add images, video or links as you desire.
Fill the right information that you want to exhibit. It can be related to your personal life or professional life but keep remember it your followers will make their mind by watching all these things which I mentioned above so stay focus on improvement.
Write Effective Answer
Do you want to take the advantages of Quora the most? Then start writing effective content with examples, references and relevant images as you do on your blog or your client’s website.
First, find suitable questions to write in which you know to formulate in the right manner. I recommend a popular question on which more than 100 answers have been published there you can have things to write more so choose such a question and write down like you are writing for yourself on your blog.
Your answer may be ranked in Quora feed and may be visible for many users at the same time. Don’t forget to insert your blog post links.
When readers explore your content they may go through your blog. That is what you wanted to do.
Go for Trending
Do you know how influencers get traffic for their blogs? No doubt, they use paid method but surely they must be using trending topics that are real-time, interesting and informative.
To carry the traffic on your blog always you need something trending that is being searched by people and as I know there are only a few ways that can help you to reach out trending topics and that must be related to your blog.
Go related questions section on the right side of an answer. You will find some list of links – click on them – choose one or many.
Quora shows these lists of questions here based on popularity. If you write on them then you may find increment of traffic in your Google analytics.
Directly Talk With Other Professionals
Quora gives you a message option to start words with other users. This chat option is as same as LinkedIn. Instant message sending options get you the freedom to know the information right away.
Go to Quora profile and click on the profile link then you see message option – go through this.
A popup will open– Enter the name or person who you want to chat with – and submit message in the description box and click on send.
You will be sent revert by a blue color notification.
Research For Content
Do you know everything about a topic which you are going to write on? Probably you don’t know because you have to write a lot and anyone can keep remembering all the things it is impossible.
So before writing, you always need to conduct research many times.
Without research what will you note down or you may get stuck after mentioning some words in word file.
Only research can help you to undergo an intact topic after it you will be able to outline. To accomplish this, Quora is a great option.
Start using Quora for making a figure for your article.
Quora is considered an awesome resource of keywords mostly latent semantic indexing. LSI keywords play an essential role in crafting an article. If you know the importance of LSI then you must go for quora to find out accurate keywords.
The biggest advantage of Quora is that you may find more than 100 answers written on a single question. You don’t need to open a different article on a topic; you can easily scroll down the page and find a lot of content.
Get Your Answer Ranked
Do you want to rank your webpage in Google search? You may have noticed this thing that many times Google shows quora in SERP because of its high-quality answer.
Write a high-quality post that full of information, examples, Images, internal and external links that may be ranked in quora answer feed.
Whenever Users will search a query related to your answers then Google shows the quora links in Google SERP and it is a higher chance that your question may be shown on top.
3. Quora Paid Marketing Strategy – Drive Paid Traffic
Do you want to get fast result or you have no time to spend on quora or you are alone to implement content marketing strategy? Then choose quora paid marketing options where you can achieve goals in minimum time.
To start a marketing campaign, you have to build a profile on quora that should be professional and relevant to your products and services. Because users who will see your add they might see check your profile as well. I have told you above the importance of quora and the way to create a professional quora profile so without it you cannot being able to launch paid ad.
Hope, you have experienced the Google ad manager and Facebook Ad manager, if you have really gone through them then Quora tool will be a game for you.
Before going ahead, let me take you go through quora marketing tool –
Simply open a tab of quora profile in your chrome browser and click on profile link – a notification will open – Visit ad manager button.
After visiting into ad manager, you find four options on the top – manage ads, pixels and conversation, audiences and Reporting.
In Manage ad tab – You can analyze your ad performance via four parameters – impressions, clicks, generic click through and Spend.
When you click on each button, it will show a graph to make you understand what actually is going with your ad.
Start Creating Campaign
Now, Click on the “create campaign” Button and fill the campaign name you want.
Below you can again see four more goals – Conversations, App Install, Traffic and Awareness.
Before choosing one of them decides your objective. Do you want to invite visitors on your blog then you should go for conversation. When you choose this option you have to opportunity to bring the traffic to your landing page to increase your sales.
After it, you also have to choose conversation types. There are approx. 9 types of conversations.
Have you any app that is related to your service or your business is totally based on app then this “App install” button might help you.
Third button is “traffic”, simply you want to gather people on your website then go through to. And last one, do you want people to aware your brand then select awareness.
To set budget you get same options like Facebook – you can fix daily budget or lifetime and schedule your ad and continue.
Now Time to Set Ad-set
A second step of creating a campaign that also consists of a lot of factors to make your ad successful.
It also starts its name as campaign.
In meantime, fix your target audience from among them – Contextual targeting, Audience targeting, Behavioral targeting and last one broad.
We there is no any specific recommendation, Understand what do you and make it happen. Keep remember, you can choose one targeting at once.
Hope you know your target geographical area. Where you potential customers are living? Do you know? Next option is target location so position it.
Rather, take a look on browser targeting, email targeting demographic targeting and set a bid with its prices on per click and go next step.
The time to take last move I mean ad set up. Your ad will be the first impression of you in front of the Quora readers.
For a reminder create your ad name.
Would you like to run image ad or text ad or want to promote an existing answer? Go for one.
Add headline and description.
Some limitation you have to follow like headline should not be more than 65 characters and description 105 characters and select call to action button. Mostly users prefer “learn more” sign.
So you are near to conclude it. If you have decided image ad then create an eye catching image that must be 600 x 335 Pixels and fill remaining details and launch this campaign it.
Quora Pixel Installments
Quora pixel is essential to track your visitors behaviors, means how many clicks you are getting on your running ad and how many of them are actually landing on your product page and what actions they are making.
To know this process Quora pixel needs to be added to your website header.
To do so, simply hover your mouse one “pixel & conversation” button and search “setup pixel” button – then click.
You can see a popup like this, in which two options you will be given –
- Install manually
- Install with a partner
Now you can see a new popup but it is full of code. Copy this and paste in your website header and start tracking your traffic.
You cannot reach up to betterment in one day but every single day you can gain your experience while working over quora.
There is not hidden trick to bring millions of readers to your store but if you follow persistent, patience and hard work then you may get the result soon.
So understand the working process of quora and readers behaviors.
Follow the topics you want.
Learn from your mistakes and don’t forget to share your experience one quora.