If you have been running email campaigns regularly, you must be aware of the click-through rate of your campaigns. A lower click-through rate means lower engagement and revenue for a business, and that’s the reason it is essential to make your subscribers click the link in your Email.
What is the click-through rate?
Click-through rate is defined as the percentage of clicks in your email from delivered emails.
It is an essential measure of your emails’ engagement and the relevancy of your email to your target audience.
If your email click-through rate is high, you are one step closer to increased conversion rates.
It can be calculated as the number of unique link clicks within your email divided by delivered emails. Then multiply it by 100 to get the percentage.
Click-through rate = Unique link clicks/ Number of emails delivered x 100
For example, if you get ten unique link clicks and 100 emails delivered, your click-through rate is 10%.
How To Increase Your Email Click-Through Rate?
This article has listed down the most effective strategies to improve your email click-through rate significantly.
Personalize every email
Gone are the days of spamming the audience with bulk emails. Instead, as a part of lead nurturing, it is essential to send personalized emails to your target audience to make the reader feel special.
Even if you are sending cold emails, you must take personalization as your priority. It can be done quickly using any cold email outreach tool. Knowing your audience’s purchase history, website activity, and satisfaction score helps serve them with the best offers.
Personalization not only means addressing your audience by name but also includes various factors like their interaction on your landing page, age, location, etc.
A/B test your subject lines
To increase your campaign’s click-through rate, you must first make the recipients look at your email. For this, you need to work on creating impressive subject lines that compel the recipients to open your email.
Try using words that create a sense of urgency or FOMO (fear of missing out) to trigger the recipients to open the email psychologically. Also, try using short subject lines with emojis, as most of the subscribers might open your emails on their mobile phones.
Add social sharing buttons.
According to a survey conducted by Consultancy, having at least one social media link in the email has increased the click-through rate by 30%, and with three social media links in the email, the CTR shot up by 55%.
So, having a social media link embedded in your email will help the readers share it with their friends and known contacts interested in your product or services.
Along with social sharing, you may use social proof to build more trust. For example, add product reviews and testimonials in your email template to give your audience more confidence and click-through.
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Segment your audience
Email segmentation helps in sending relevant offers to your target audience. However, if segmentation is not done correctly, your email campaigns will go to a non-target audience, which annoys them and results in a high unsubscribe rate.
Research from HubSpot proves that segmentation helps increase the click-through rate by 24% and the revenue by 24%.
So, to improve the leads for your offers, it is crucial to filter the audience based on your request and then shoot them the email.
Send targeted content
Now that you are aware of the importance of segmentation, you must now focus on crafting relevant content for your target audience.
For example, if you have an audience interested in your product, try to craft compelling content around the benefits your product will offer to the target audience and why they should buy it?
This kind of email increases the click-through rate and revenue for your business. Sending an irrelevant email will only increase your unsubscribe rate in the long run.
Create some urgency
One of the best ways to increase your campaign’s click-through rate is by using words that trigger a sense of urgency or shortage.
If you have a well-formatted email that is crafted compelling enough for your target audience, then try embedding the limitations on offers in your email as well. Again, it increases the CTR of your email campaign.
Optimize for mobile
With the increasing use of mobile devices, it is crucial to optimize your email for mobiles. If the email is not formatted correctly for mobile devices, the chances of your users missing out on clicking on the CTA buttons is very high.
Therefore, before sending an email to your target audience, check if the Call-to-Action buttons are placed in the proper position for mobile users or not.
Send emails at the right time.
Finding the right time to shoot your email also impacts the click-through rate of your campaign. If you are sending the email during the busiest hours of your users, the chances of your email being ignored are high.
As per the research conducted by Spaceship company, it has been found that the right time to shoot an email is 8 PM (globally). Also, it is crucial to maintain the right frequency of sending emails. Sending too few emails or too high emails will result in poor subscribership.
Test your call to action
Know the correct placement for your CTA button in the email. Else it will lead to poor results. Also, never try to bombard your subscribers with too many CTA buttons in one email. It is likely to confuse the reader.
The best way to increase the clicks on your CTA button is by placing just one button in the entire email. It gives a clear idea to the reader on what action to perform after reading your email.
Fixing the critical issues mentioned above can improve the click-through rate of your email campaigns significantly.
It is also important to perform frequent A/B testing for your email campaigns, as it helps to understand your subscribers’ behavior and serve them with the right content.