Disclaimer: Link building can be risky!
Yes! You need to be cautious when you outsource link building to third-parties. Never buy links or spam other websites to get links. Opt for a Google-friendly link-building strategy.
Links can turn to be toxic when people abuse certain links. Thus, refrain from following the herd and choose a white hat, high-quality link building technique.
Links are the most crucial piece of SEO puzzle, and you will struggle to rank without them. This is what exactly Google told us.
“I can tell you what they [the top ranking factors] are. It is content. And it’s links pointing to your site” – Andrey Lipattsev, Search Quality Senior Strategist, Google.
Everyone knows that links are the basis of Google’s PageRank algorithm, and we’ve seen positive correlations between links and rankings for almost F-O-R-E-V-E-R!!
The only key to improve your website’s visibility in the search engines is link building.
To conquer the link building world, relevance is the KING!
Remember this: A GOOD LINK IS A VOTE OF CONFIDENCE FOR YOUR WEBSITE.
The next obvious question is: How do you find the right technique?
In this post, I’ll run you through 10 actionable link building tips to help you perform better than your competitor.
1. Leverage internal linking
Some links crawl from one page to another within the website. It is often ignored, but internal linking is a great way to help people dig deeper into your website.
Look out for a good keyword phrase on any of your pages and link it to other pages with detailed information to keep your audience engaged.
Internal linking helps in:
- Improving page authority and keyword rankings
- Decreasing bounce rate
- enhancing overall crawl ability and indexation of your site
2. Add actionable phrases to your headline
Your customers want to click on the latest and updated posts. Your headlines can be made more presentable by adding the current year and some call to action (CTAs) to increase the chances of initial backlinks.
To get on the first page, add the following phrases to increase curiosity and make your content sound relevant.
Your headline needs the following:
3. Choose trust sites for link building
The Internet is filled with a lot of spam sites, and Google does its work well by showing you only trusted sites in their search result pages. Building links from trusted sites means you’re initiating your site’s authority and taking your site to the top of search results.
Having backlinks from trusted sites makes you an industry leader and increases credibility.
Add a link of relevant sources like Wikipedia to increase your backlink count and site authority. It’s because search engines consider Wiki as a highly relevant source and give you a hike in your search engine results.
You cannot forget that search engine algorithms don’t consider links from spammy sites or irrelevant links that don’t match with your products or services. Poor links can impact your website’s performance. Thus, give attention to how you build your links.
4. Rely on local business citations
Local link building and local businesses go hand-in-hand. Local business citations help you to get excellent links and generate additional traffic from people who use local searches.
Local business citations are essential to boost your local search results and positions.
While filling your NAP (i.e. Name, Address and Phone Number), make sure your address is the same as on your website. This helps search engines like Google, Yahoo and Bing to verify your business and increase your local rankings.
Acquire links from Yelp, Yahoo Local, Yellow Pages, Bing Local etc. to create authority and build trust. Take advantage of these sites and reach as many local businesses as you can.
5. Create infographics
This is a great way to promote links and increase your reach. According to HubSpot, infographics are liked and shared on social media 3x more than any other type of content.
Good infographics are capable of going viral and driving tons of high-quality backlinks and improving your website’s SEO.
A great infographic has 3 elements in common:
- Stunning design- Infographics should be both visually appealing and professionally designed.
- Well-researched statistics- You need exciting and well-researched statistics or facts.
- Outreach and promotion- You need to promote your infographic well through effective social media promotion and email outreach.
Before creating one, consider the following:
1. Keep your infographic relevant and straightforward.
2. Limit it to 1500-2000 pixels to enable easy loading.
3. Give credit to all sources
4. Focus on the flow
5. Add graphs and charts for an impressive look
6. Stick to 3 colors (at the max) and never use more than two fonts
7. Limit the characters to maximum 70 along with a killer headline
8. Add 200-300 unique description
Later, submit it using the following commands in Google:
- allintext: submit infographic
- submit infographic
- inurl: submit infographic
- intitle: submit infographic
6. Offer positive testimonials
Reach out to your competitors and offer positive testimonials for products/services and get your testimonial published with a link to your homepage.
How can you do it?
- Step 1: Prepare a list of targets
Find the websites that you could provide testimonials for and make sure every site is relevant to your niche, have existing testimonials and be a product/service you’re using. You can get many such sites on the Internet.
- Step 2: Pitch to the right person
Reach them through their contact form or testimonial submission form. Then you can add each email address to your list and start contacting them.
- Step 3: Send it
The right process is to pitch them with an idea. Keep your ideas short and concise.
- Step 4: Final the perfect testimonial
Write a straightforward and short testimonial that includes your personal recommendation.
7. Do guest blogging
It’s one of the common and most effective link building strategies. Guest blogging was used as a spammy tactic to gain coveted backlinks.
Today, guest blogging is about writing an authoritative and top-notch post for a known blog with thousands of followers. Before getting into this, you need to craft an inspirational pitch that even the editor cannot ignore.
Along with this, you need to go through the 5 steps of guest blogging:
- Search your prospects
- Check their domain authority of every site
- Create amazing content
- Build relationships
Never look for sites advertising themselves that they accept guest posts. Look for relevant sites and pitch them right away. Mostly all sites are open to guest posts.
8. Opt for link reclamation
Undoubtedly, links are difficult to build.
If you find that your website has lost a lot of links, then it’s time to take action.
To reclaim lost links, you need to build a consistent stream of new links. Usually, links are lost because they were removed from the linking page or the linking page ceased to exist, and likewise.
Links get removed from the linking page for a reason. They might even get lost after the author updated or revamped the content.
It’s important to understand the reasons and act accordingly.
The best and simple way is to reach out to the owner and let them know about the issue and ask them for a favour. In most cases, they usually reinstate the page and your link.
9. Look for your competitors’ broken links
There’s nothing wrong in looking for a broken link pointing to your competitors’ and capturing them for yourself.
This process can be simple with Ahrefs’ ‘Site Explorer’ wherein you get the list of the most linked-to broken pages on the site. Grab this opportunity and create your own content and reach out to the site, offering your content as a fix for their broken link.
Sometimes you can be lucky enough in finding broken pages with hundreds or thousands of links. Sounds like a deal?
The bottom line is to find broken pages with loads of links, replicate the content and get all the links in your pocket.
10. Adhere to these handy link building tips
Firstly, I should applaud you to make it this far.
Link building is a commitment that requires dedication and the realization that success won’t happen overnight.
A big shout out to your hard work!!!
Let’s run through some general tips to help you do great:
1. Never get discouraged.
2. Try to diversify your backlink profile and build different types of links to help in the long run.
3. Keep your spreadsheets up-to-date with the list of all sites that you’ve outreached and emailed. (Believe me, it’s better to have a spreadsheet rather than sending 2 emails and sound like a total jerk!)
4. Everything takes time; even good links will take time to move the needle.
5. Keep yourself updated about link building may it be tactics or Google algorithms.
It would be great if you incorporate some of these tips to garner better, high-quality links. All you need is a proper link building strategy that aims at link earning approach to gain better SERP position and traffic.
The above-listed techniques are based on my personal experiences. I would appreciate it if you share your experiences in the comments below. Till then, use your competitor links as a base and use their link building tactics to grow more backlinks than your competitors.
Hemal Bhatt works as a Digital Marketing Specialist at e-Intelligence. e-Intelligence provides SEO and web development services. They are equipped with the right innovative strategy, technical knowledge, and a professional team to help achieve business goals.